Through the use of evidence-based strategies, the program promotes healthy campus environments through self-regulatory initiatives, information dissemination, public policy influence, cooperation with prevention partners and technical assistance. Funded by the National Highway Traffic Safety Administration through the West Virginia Governor's Highway Safety Program
Member organizations and partners of WVCIA include universities, colleges, community and technical colleges throughout West Virginia, state agencies, community partners and more. The group is governed by an executive committee and three standing committees – professional development, public policy and the assessment committee.
The organization holds quarterly group meetings, provides professional development opportunities for members, and participates in statewide assessments and strategic planning.
Research strongly supports the need for an active, collaborative coalition to raise awareness, provide expert advice and coordinate organizational and community change.